July 26-31, 2010 Brick Wheels Critics Choice Sale to coincide with the Traverse City Film Festival. Movie goers and cyclists alike will appreciate the great deals that the sale has to offer! Bikes- 2009 models are clearance priced…2010 bikes now on sale! Select bicycle clothing on sale…Select performance wheel sets 30% off. 25% off any [...]

The 2011 Trek Madone 6 Series bikes have arrived and they are beautiful! Looks can only go so far, and these bikes do not disappoint in the gee whiz factor either. Technological upgrades in the frame make the ride far superior than other carbon bikes. New fit choices make the bike so much more comfortable. [...]

Gary Fisher is one of cycling’s greatest icons. Trek is the best bike maker in the world. What happens when these two join forces? You get the Gary Fisher Collection from Trek. Since it says Trek on the downtube you know it’s been refined by the best bike company in the world. Because it is [...]