Index October 19, 2018/

Brick Wheels Named to "America's Best Bike Shops" List for the Third Year in a Row

Brick Wheels police bikes

The National Bicycle Dealers Association has given out awards for the top bicycle shops in the US since the 70’s — a program that began as the “Top 100 Bike Shops” in the country. Brick Wheels is proud to have won dozens of those awards over the past 40-some years, all indicating that we surpass the highest performance standards in the industry.  Today, the NBDA doesn’t limit their list to 100 shops, and Brick Wheels was just named to the 2018 “America’s Best Bike Shops” list for the third year in a row.  

Tim Brick of Brick WheelsIt’s a real honor to be named”, says Tim Brick, “and after all these years, it’s a bit of a gut check for us to be sure we’re on track to provide a top-shelf shopping experience. First of all, I have to give it up to our staff, which from top to bottom, is dedicated to making it fun and easy to enjoy cycling in TC.  Second, I want to recognize the civic organizations, clubs and city officials who work tirelessly for a safe and fun cycling experience in and around Grand Traverse/Leelanau counties for everyone.  Our job would be a lot tougher without your efforts.  And third, I’m humbled by our clientele, who continue to support a healthy lifestyle and the concept that cycling can be an everyday part of your life at so many different levels.”

To be considered, a store representative applies by filling out a detailed application, as well as agreeing to be “mystery shopped” by an outside company. Applicants are awarded points based on their application and the results of an actual store visit, with only the highest performing independent bicycle stores making the cut. It is a testament to the strength of our local cycling community that 9 Michigan shops were chosen for this honor — with 2 in the Traverse City area alone.  

Brick Wheels has led the way in Traverse City by supporting our local TART Trails, enthusiast clubs like the Cherry Capital Cycling Club, youth cycling via NORTE, and even our local Police officers by donating 2 pedal-assist e-bikes to their fleet. Brick Wheels features a full-service factory-trained service department, the north’s largest Nordic ski, and bicycle rental fleet, and features the very best brands of bicycles, clothing, and accessories for 4 seasons of healthy fun.  Visit us in person on 8th Street or online at  


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