Who and what in the heck are brickheads
Tim Brick was born in TC just 3 blocks from where Brick Wheels is located. He likes to say that in 50+ years he hasn't made it very far. Because he's been such an avid supporter of the local medical profession he spends most of his time road riding on his Trek Project One. His favorite ride? He says, "While it's hard to argue the beauty of a quick ride out the Old Mission Peninsula, or an easy cruise down the Leelanau Trail, a trip to Glen Arbor or Leland takes the cake." He lives at the base of Lake Leelanau and there are easily a dozen different routes to either of those places from his home. Tim was one of the original founders of the TART trail system so he likes to explore those trails as much as anything, not only to inspect their conditions but also to gage peoples experience. On any given summer Sunday afternoon you may find Tim out for a paddle on East Bay, but a trip down the Boardman is always a nice diversion. Tim loves introducing family and friends to the Vasa trail on Nordic skis but Lost Lake is also a favorite. He is easily one of the biggest advocates of Traverse City and Northwest Michigan. He has worked on numerous boards and committees all in an effort to preserve and promote the region he loves. He has a BS in Recreation from the University of Montana, the other U of M as he likes to call it.
Betty who is often mistaken as her daughters sister, has worked at Brick Wheels since 1996. When she isn't chasing after her grandchildren you might find her out the Old Mission on her Trek WSD road bike. But her true love is her Trek dual sport. She fell in love with the dual sport concept the first year they came out and loves exploring the Leelanau Trail or any of the TART Trails for that matter. She lives almost on the Vasa trail and she’ll even use her dual sport on that trail. Maybe that’s why they call it the dual sport. She prefers snowshoes to skis in the winter. She is torn between finding solitude in the woods and on the trails and spending time with any of her five grandchildren that beg for her free time. She’s a TC native who also grew up a short distance from Brick Wheels. Back then where she lived was considered out of town. Chances are she can answer any Thule question you have.
We first met Karl when he was still in high school and he and his family would come up from downstate to stay at the family cottage. He was as passionate then as he is now. Does anyone remember The Beck's Mustard Cycling Team??? Karl was one of those racers! He came to work for us in 2005, left us for a short time and thankfully came back. Karl is a diehard road bike rider and alpine skier. He also enjoys nordic backcountry skiing and mountain biking. If he has the chance, he likes to paddle his SUP on East Bay from 4 Mile road to Deepwater Pt. His favorite road ride is out into the hills of Antrim country from his house in Acme. Because of his proximity to the VASA trail, he usually will ride some variation of the single track. Out of all the product Brick Wheels sells, the one thing he cannot do without is Smartwool socks. An avid dog lover, his dog Sadie, is a regular "greeter "at Brick Wheels. He also has 3 other dogs at home. After his ride or paddle he loves to have dinner at Osario's Mexican restaurant in Acme. "They make the best chicken enchiladas in the north!"
Becky has been a brickhead since '99. If there is one thing Becky knows, its the product we sell. She is energetic and always has a smile on her face. Come on in, Becky will help you find the equipment you want and she will take good care of you. She enjoys riding her Trek dual sport in and around Traverse City. She also skis and paddles and can often be found at Bayview having a beer after her workout.
Gabe Lencycki has over 10 years of ski and bike experience under his belt, and happily, has found his home here at Brick Wheels. We are thrilled to have him. He enjoys riding a bike anywhere he can keep the front wheel up off the ground. He loves the opportunity to catch some waves at the Frankfort beach and to also catch some fish wherever the adventure takes him. Gabe volunteers his time to many community events and is called upon often. His ability to solve problems and get things done is a true asset to Brick Wheels and to his customers.
Neil is a relatively new Brickhead, but he still has alot of cycling and bike experience under his belt. He has worked in bikes stores for 8 years and is a bike building machine.While still attending NMC and working on getting his pilots license, Neil finds time to live the Brickhead experience. He loves to ride his hardtrail dirt jumper at Copper Ridge with friends, family and his fellow brickheads. While not flying through the woods on his hardtail, he has a passion for photography. Many of his pictures can be seen on this website.
Kristi has been here almost as long as Tim, almost. She has over 35 years of retail and accounting experience. Somewhat a foodie, she can often be found enjoying the local cuisine. She is an avid walker and also enjoys cross country skiing, biking, paddle boarding, gardening, reading and most of all spending time with her children and playing with her beautiful twin granddaughters. Kristi's favorite paddle is from Old Mission's Haserat Beach. On a calm day you could easily make it to Elk Rapids, and it's a beautiful spot. She also enjoys riding the peninsula and the Leelanau Trail to Suttons Bay. There just are not enough hours in the day.......
Matt is quite possibly the original extreme sport guru. No one but Matt really knows how old he truly is. He appears to be over 40, yet regularly beats guys in their 20's and 30's. In what you might ask? In just about anything. If it's not nailed down Matt will ride it, float it, fly it, pedal it, paddle it, or run it. He has been the test pilot for more new sports than Chuck Yeager was for airplanes. It doesn't matter the season. His moto is "There is no such thing as bad weather, just bad clothing". He loves his Oakley Transition glasses, his Giro helmet, his DaKine gloves and you can almost always find a Chocolate Chip Clif Bar on his person somewhere. His favorite road ride is either Glen Lake or Lake Leelanau. For Mountain biking he prefers the Arcadia Trail and the unmarked Vasa single track off the 26K. His paddling may take him to Gills Pier or down the Platt for a nice long river run and down the Boardman for a quick in-town adventure. In the winter he has fallen in love with the new Trek Farley the nicest riding snow bike on the market in his opinion. The "most interesting man in the world" and the face of Dos Equis Beer, Jonathon Goldsmith, once tried to hang with Matt for an afternoon, he had to go home and take a nap.
Josh Beery is our Service Manager and a brickhead since joining the Brickhead team in 2004 . He enjoys all the sports Brick Wheels sells and supports. If pressed to commit to one genre Josh would pick Mountain Biking. His favorite local trail is Fox Craft at Copper Ridge because he built it with his brother and it has mad flow!! Josh also is a great paddle boarder who enjoys the upper Boardman river as well as Long Lake. Lost Lake trail is an all season destination for Josh because he lives a block from the trail head and Fat bikes, he skis the trail all winter long. Racing has been put on the back burner for now because he chooses time with his two son's, both under 3 yrs old. If you have babies, the BOB Revolution Stroller is a must buy! It comes in single and double versions with colors that will make you happy. After building and riding his new Trek Farley, Josh just needs a Bob.
The pride of Mancelona, Jacob Ellis, arrived at Brick Wheels just over a year ago with a ton of passion matched only by his energy level. He loves cycling and skiing. Jacob has been racing for Hagerty Cycling Team since 2009, and is currently a Cat 3 road racer. Someday soon he hopes to go all the way and earn his Cat 1 pro license to compete at the national level. Nordic skiing is a new passion for Jacob but he has already learned a lot from his mentor Eli Brown. Ski technique and ski waxing are two of Jacob's favorite subjects. He is a proud member of the Vasa Ski Club. Road riding, trail running, roller skiing, mountain biking, both disciplines of Nordic skiing, and cyclocross take up most of his time when he's not working or going to school. His favorite ride is anything in Antrim County, and he especially likes the ride to his Grandparents home in Mancelona.
Levi became a brickhead in 2000 and has never looked back!!! He has a passion for mountain biking and has placed in the top ten in National downhill races. Levi rode in the Iceman in 1993 and raced XC for years as well as DH and Slalom, back when you did it all and did it all on one bike. Levi dreams daily of being at Ray's Indoor Mtn. Bike Park in Cleveland, he says it is the most inspirational places he has ever been.